Link Portal
Optimization

LPO Roots
LPO is the key future solution to Internet Corporate Branding. Links are the essence of the Internet. Without linking computers to computers and websites to websites, there would be no Internet. Traditionally, access to individual websites has been through the major Search Engines (search portals) or by accessing links from other web pages. These ‘hyperlinks’ occur with varying frequencies on nearly every website. They point the ‘surfer’ in the direction of other related sites (and sometimes unrelated) in an attempt to ‘signpost’ or direct users through the maze of the Internet.

Links and portals have always been the core of the Internet’s functionality. The significant advantages of links are, that they allow the surfer to quickly check the content of one site before moving on to an address that may appear more promising in narrowing down their search for specific information. The downside of this process is that rarely are links reciprocal discouraging backtracking to or revisiting visited sites. Furthermore, the hosting site for the link rarely recognizes or edits links leading to frequent off-line, non-available pages or sites with non-relevant content.



The emergence of ‘Link Portals’
At the birth of the Internet was the first ‘portal’, which simply meant a gateway to a network of websites. A virtual community of US Armed Forces members linked to each other, growing organically into a network of linked websites, the first prototype ‘mini-portal’. The first website to be tagged as a ‘portal’ was Yahoo.com, which was envisioned to be a ‘mega-portal’. Yahoo.com convinced millions of users to place a link to their site and in a few weeks, and they became the most visited website. Within a year, thousands of ‘search portals’ emerged on-line, but only a few automated program engines managed to make an impact on the web and they became today’s major Search Engines.

The content and delivery crisis
Major Search Engines have always dominated the overall web traffic. Everyone, for better or worse, has used their delivered content. The unlimited access to information at the ‘click of the mouse’, coupled with the ‘traffic center’, catalyzed the dot-com firms with their adage ‘content is king’, or was it?. Yet the delivery of that content, or the lack of it, was the root cause of the dot-com crisis. How often have you done a search and seen “Page not found”, or the search results were irrelevant? The current configuration of the Search Engines simply has not accommodated the deluge of data on the Internet.



The coveted ‘bookmark’
For the first time since the beginning of the World Wide Web, On-line Brands exclusive Link Portal Optimization technology opens the door to Internet Corporate Branding. The opportunity comes in the form of, a related-industries conduit.

Through careful design and development, a Corporate Link Portal of 10,000 to 100,000 links, is built right on your website, with industry-specific and localized value-added website content that is ‘click-friendly’, up-to-date and 100% relevant. Better yet, one never leaves your site because all of the links are framed inside your website.

What you achieve is ‘visitor loyalty’, meaning, a visitor, noting the vast linkages of your website that is a virtual vertical mini-Search Engine, will give your site the coveted bookmark, a virtual guarantee for return visits which is the central element of Internet Corporate Branding - An e-market omni-presence. Everyone in your industry gets to know you, and you get to know everyone.



The networking aspect
The Corporate Link Portal introduces a new dynamic with a multiple effect through a valuable networking dimension. It begins with an e-mail campaign to establish a ‘handshake’ introduction, and ends with an industry e-network, a 2-way network.

Companies that are in your Link Portal are contacted through e-mail and informed of their listing and in kind they are requested to place a reciprocal link on their site back to your site. This seed planting of links to industry-related websites will grow exponentially in tandem with the web. It is epitome of the win-win formula in the Internet.

The establishment of Corporate Link Portals dramatically induces the Internet equation change, which accommodates Internet Corporate Branding, placing the corporate Internet future right where it belongs, in their own hands.



LPO Benefits
• Provides… visitors a very useful tool through value added content
• Creates… a high Internet corporate profile and awareness
• Develops… ‘site loyalty’ and ‘stickiness’
• Establishes… a proactive and progressive internet corporate image
• Positions… your company as a on-line leading brand
• Enables… networking and visibility
• Builds… major website traffic flow and brand recall
• Promotes… frequent website return visits
• Furthers… corporate leadership mandate
• Transforms…websites into a virtual communitie