Policy
OUR COMMITMENT TO PRIVACY
We respect the privacy of every individual who visits our website or responds to our interactive advertisements. This Privacy Statement outlines the information we will collect through our website and how that information will be used. This Statement will also instruct you on what to do if you do not want this information collected or further disseminated. Any changes to the privacy statement will always be posted on the website.
THE INFORMATION WE COLLECT
Non-personally identifiable information collected automatically when visiting the website:
In some cases, we may collect information about you that is not personally-identifiable. Examples of this type of information include the type of internet browser you are using, the type of computer operating system you are using, and the domain name of the website from which you linked to our site or advertisement.
Personal information collected when registering to our website:
Personal information may be gathered from you to assist with marketing programs designed to identify broad market groups for specific promotional opportunities. By providing personal information for this purpose you agree to be placed on marketing lists and may receive promotional notices from us from time to time.
Personal information collected when purchasing on our website:
The personal information you provide (name, address, telephone number, email address) to the company will be used to identify you as a customer of the company and in connection with delivering services or products that you order.
WHAT ARE COOKIES AND HOW ARE THEY USED?
When you register with us your browser must be set to accept cookies. A cookie is a text file placed on your hard drive that identifies your computer so the site can remember information you have told us before or activities you have carried out on our site. The cookies can only contain data you told us about yourself. They cannot examine your computer or read data from it. Cookies cannot transmit a virus or do damage to your system. Most browsers are initially set up to accept cookies. By clicking on the Help portion of your browser's menu bar, you can learn how to reset your browser to refuse all cookies, or to indicate when a cookie is being sent.
PERSONALIZATION:
We use cookies to provide special promotions to registered, signed-in members. In addition, room reservation forms are pre-filled with your contact information, making your reservation experience a more pleasant one.
TRACKING:
Cookies are used to track individual users' movement throughout the site anonymously as a means to gauge the popularity and success of individual promotions and offers. Cookies are also used to track revenue generated from room reservations and show ticket sales.
HOW CAN I DISABLE COOKIES?
All of the popular browsers allow some level of cookie verification or choice. Netscape 3.0 and MSIE 3.0 allow you only an "alert before accepting cookies." This way you can voluntarily choose not to visit a site or areas of a site that use cookies. Be aware, however, that some parts of the Las Vegas-trip and Casino - Las Vegas website may not function correctly if you choose to refuse cookies. To be alerted about accepting cookies, please follow one of these procedures (the following is only a brief list of some popular browsers):
INTERNET EXPLORER 5.0/6.0
Go to the "Tools" menu, then to "Internet Options," then to "Security," then to "Custom Level." In the "Cookies" section, go to the "Allow cookies that are stored on your machine" sub-section and select "Prompt."
INTERNET EXPLORER 4.0
In Internet Explorer 4.0, go to the "View" menu, then to "Internet Options," then to "Advanced." Check the box that says, "Prompt before accepting cookies."
INTERNET EXPLORER 3.0
Go to the "View" menu, then to "Options," then to "Advanced." Check the box that says, "Warn before accepting cookies."
NETSCAPE 6.0
Go to "Edit" in the menu bar, then to "Preferences," then to "Advanced," then to "Cookies." Check the box that says, "Warn me before accepting a cookie."
NETSCAPE NAVIGATOR 4.X
Go to "Edit" in the menu bar, then to "Preferences," then to "Advanced." Check the box that says, "Warn me before accepting a cookie."
NETSCAPE NAVIGATOR 3.0
Go to the "Options" menu, then select "Network Preferences," and then "Protocols." Check the box that says, "Show an alert before accepting a cookie."
MOZILLA 1.X
Open the "Edit" menu, and select Preferences. Under the "Privacy & Security" category, choose "Cookies" (If no subcategories are visible, double-click the category to expand the list.) You can then choose one of the following options:
› Disable cookies: Choose this to refuse all cookies.
› Enable cookies for the originating website only.
› Enable all cookies.
› If you want to be notified when a website tries to set a cookie, select "Warn me before storing a cookie."
INFORMATION SHARING
Information about you specifically will be used to deliver the services you requested from us. We may send personally identifiable information about you to other organizations when we have your consent to share the information (you will be provided the opportunity to opt-out if you do not consent to any information sharing). For example, if you opt-in for emails, we will share this information with our marketing provider.
CHILDREN'S PRIVACY
We have no intention of collecting any personal information (including address, telephone number, or email address) from individuals under 21 years of age. If a child under the age of 18 has provided us with personal information, a parent or guardian of that child should contact us at the email address or phone number listed in the section titled Requesting Removal of Your Information
REQUESTING REMOVAL OF YOUR INFORMATION
At any time you may elect to be removed from our electronic or direct mailing lists by following the instructions for each type of communication as outlined below. You will be promptly removed from any further mailings.
ELECTRONIC MAIL LISTS
To update our records with your request for all marketing and promotional-offer emails to cease, click here to submit an automated removal request
POST MAIL LISTS
To update our records with your request for all direct mail to cease, please contact us using one of the following methods.
EMAIL: Please send an email to remove@trafficbus.com with the words "Remove" in the subject line. Please include your name and address in the body of the email.
EXTERNAL SITES AND LINKS
Third party Internet sites and services accessible through us, have separate privacy and data collection practices, independent of us. The company has no responsibility or liability for these independent policies or actions. You are solely responsible for maintaining the secrecy of your passwords or any account information. Please be careful and responsible whenever you're online. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.
About Spam
"Spam" as unsolicited broadcast or commercial email that is sent to addresses that do not affirmatively and verifiably request such material from that specific sender, including but not limited to advertising, surveys, information pieces, third party spamming, website addresses, sales, and auctions. "Spam" can be sent via various media including email, chat, forum advertisements that are not solicited or approved by recipient or host. To put it simply "Spam" is all kinds of online promotion that results in annoyance and complaints by visitors towards our site.
How We Fight Spam
We handle all complaints from their customers and visitors immediately after receipt. All such complaints are investigated, and all parties involved in providing services to abusers are notified. We also report such companies and individuals to most effective anti-spam organizations (including but not limited to spews.org, spamcop.net) who in turn, take all necessary action that these spammers are shut down.
We never send out unsolicited promotions. We have an internal anti-spam policy that every employee is monitored against. Every newsletter, or promo sent to multiple recipients is verified by an anti-spam specialist. We keep records of who subscribed to what newsletter, and who unsubscribed from various announcement and newsletter services.
Affiliate programs and free hosting services are the most common sources of uncontrolled spam. Some companies outsource these services to 3rd parties, which makes it difficult for them to stop unsolicited emails. We manage our affiliate program internally. Every spam originated by one of it's affiliates results in immediate termination of the abusing affiliate account. Such accounts are immediately notified and reported to appropriate authorities.
How to Report Spam
You need to know how to report spam when you come across an ad that you never signed up to receive. Simple "Stop spamming me" does not really help.
We need to know who has sent the spam. In most cases abusers conceal their identities providing false email addresses and other originating information. Sometimes it looks as if the spam has originated from our site. To find out who REALLY is responsible, you need to send us a copy of a message that you have received, preferably with e-mail header information.
ANTI SPAM POLICY
EMAIL MARKETING GUIDELINES
To ensure the high standard of our and our affiliates marketing practices, we require that you abide by the following email marketing rules. All affiliates have to understand that all communication must be consensual!
The guidelines are as follows:
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1. The subject line of an e-mail must be honest and not misleading or deceptive.
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2. Permission of new subscribers must be opt-in, via an empty checkbox, before mailings commence.
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3. A valid return e-mail address and the physical address of the sender should be clearly identified. Marketers are encouraged to use their company or brand names in their domain address and prominently throughout the message.
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4. An e-mail should clearly identify the sender and the subject matter at the beginning of the e-mail.
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5. All commercial e-mail (except for billing purposes) must provide consumers with a clear and conspicuous electronic option to be removed from lists for future e-mail messages from the sender. The removal process must be easy to find and easy to use.
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6. There should be alternative methods for terminating a subscription. Mailing list administrators should make an "out of band" procedure (e.g., an email address to which messages may be sent for further contact via email or telephone) available for those who wish to terminate their mailing list subscriptions but are unable or unwilling to follow standard automated procedures. For example, information on the advertised web site should take into account alternative method.
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7. If a company sending commercial e-mail has multiple distinct brands or affiliates, notice and opt-out should be provided based on the likely perspective of the average consumer. Each separate brand or affiliate, as the consumer is likely to perceive it, must offer notice and a process for removal from marketing lists in all commercial e-mails (except for billing purposes).
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8. Marketers should not acquire e-mail addresses surreptitiously through automated mechanisms (such as robots or spiders) without the consumer/customer’s informed consent. This includes a prohibition on dictionary attacks or other mechanisms for fabricating e-mail addresses without providing notice and choice to the consumer.
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9. Acquired lists must be used for their original purpose. Those who are acquiring fully verified opt-in lists must examine the terms and conditions under which the addresses were originally compiled and determine that all recipients have in fact opted-in to the type mailing list the buyer intends to operate.
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10. “Remove” means “remove.” The electronic remove feature must be reliable, functional, and prompt.
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11. Undeliverable addresses must be removed from future mailings. Mailing list administrators must ensure that the impact of their mailings on the networks and hosts of others is minimized. One of the ways this is accomplished is through pruning invalid or undeliverable addresses.
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12. E-mail lists must not be sold or provided to unrelated third parties unless the owner of the list has provided notice and the ability to be removed from such transfer to each e-mail address on the list. Related third parties include other brands/subsidiaries within the same parent company as well as outside affinity partners as a reasonable consumer is likely to perceive them.
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13. A commercial e-mail should contain the sender’s privacy policy, either within the body of the e-mail or via a link.
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14. Terms and conditions of address use must be fully disclosed. Mailing list administrators must make adequate disclosures about how subscriber addresses will be used, including whether or not addresses are subject to sale or trade with other parties. Also, conditions of use should be visible and obvious to the potential subscriber. For example, two lines buried deep within a license agreement do not constitute adequate disclosure.
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We believe that spam is one of the most significant threats to the future development of the Internet. Spam is an ever-growing problem that needs to be eradicated not just to protect consumers, but brands and businesses as well. If you follow the above guidelines you will achieve greater results since you will invoke greater trust in a potential client. On 16 December 2003, at the federal level in the US, President Bush signed into law a Bill titled ''Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003'', or the ''CAN-SPAM Act of 2003''. The CAN-SPAM Act requires unsolicited commercial e-mail messages to be labeled (though not by a standard method) and to include opt-out instructions and the sender's physical address. It prohibits the use of deceptive subject lines and false headers in such messages. The FTC is authorized (but not required) to establish a "do-not-email" registry. State laws that require labels on unsolicited commercial e-mail or prohibit such messages entirely are pre-empted, although provisions merely addressing falsity and deception would remain in place. The CAN-SPAM Act takes effect on January 1, 2004.
Download the CAN-SPAM Act 2003 (PDF) 
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